search query: @indexterm MARKETING MODELS / total: 446
reference: 49 / 446
| Author: | Tolle, E. Steffenhagen, H. |
| Title: | Kategorien des Markenerfolges und einschlägige Messmethoden |
| Journal: | Markenartikel
1994 : AUG, VOL. 56:8, p. 378-382 |
| Index terms: | BRANDS BRAND LOYALTY PRODUCT PREFERENCE CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | ger |
| Abstract: |
SCIMA