search query: @indexterm MARKETING MODELS / total: 446
reference: 49 / 446
Author: | Tolle, E. Steffenhagen, H. |
Title: | Kategorien des Markenerfolges und einschlägige Messmethoden |
Journal: | Markenartikel
1994 : AUG, VOL. 56:8, p. 378-382 |
Index terms: | BRANDS BRAND LOYALTY PRODUCT PREFERENCE CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | ger |
Abstract: |
SCIMA