search query: @indexterm MARKETING MODELS / total: 446
reference: 47 / 446
| Author: | Guilloux, V. |
| Title: | 1993, 1994, 1995: les annees "demarketing" ? Etat des lieux et perspectives |
| Journal: | Gestion 2000
1995 : MAR-APR, VOL. 11:2, p. 43-74 |
| Index terms: | MARKET CONDITIONS MARKETING RESEARCH MARKETING MODELS FRANCE |
| Language: | fre |
| Abstract: |
SCIMA