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| Author: | Dahlhoff, H. D. |
| Title: | Markenpolitik im Automobilmarkt |
| Journal: | Markenartikel
1995 : MAR, VOL. 57:3, p. 90-94 |
| Index terms: | MARKETING MANAGEMENT MARKETING MODELS CAR INDUSTRY INNOVATION |
| Language: | ger |
| Abstract: |
SCIMA