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| Author: | Williams, G.A. Miller, R. B. |
| Title: | Change the way you persuade |
| Journal: | Harvard Business Review
2002 : MAY, VOL. 80:5, p. 64-73 |
| Index terms: | Communication Strategy Decision making Leadership Management Skills Organizational behaviour Public relations Marketing |
| Language: | eng |
| Abstract: | Managers typically use a one-size-fits-all approach when trying to influence their bosses and colleagues. New research shows that's a mistake. Over the course of several years' research, the authors have found that executives have a default style of decision making developed early in their careers. That style is reinforced through repeated successes or changed after several failures. Typically, the authors say, executives fall into one of five categories of decision-making styles. |
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