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| Author: | Ariton, D. (et al.) |
| Title: | Moving industry boundaries: the multimedia industry in England and Romania |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:4, p. 5-32 |
| Index terms: | EMPLOYMENT MULTIMEDIA INDUSTRY SKILLS TECHNOLOGY ROMANIA UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article conceptualizes the multimedia industry in terms of cottage, craft, creativity, and copyright characteristics. Based on empirical data, it compares aspects of multimedia companies in Romania and England, relating to products, skills, employees, future developments and success factors. |
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