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| Author: | Goebel, D. J. Marshall, G. W. Locander, W. B. |
| Title: | An organizational communication-based model of individual customer orientation of nonmarketing members of a firm |
| Journal: | Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56 |
| Index terms: | CUSTOMERS MARKETING LITERATURE MARKETING MODELS ORGANIZATIONAL COMMUNICATION |
| Language: | eng |
| Abstract: | In this article is tested and proposed a model of individual customer orientation. The model is builded on past research of marketing literature and organizational communication. For further research managerial implications are discussed. |
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