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Author: | Zadek, S. |
Title: | The path to corporate responsibility |
Journal: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 125-132 |
Index terms: | Executives Leadership Management Skills Labour Productivity Organizational learning Corporate culture Corporate responsibility Social responsibility |
Language: | eng |
Abstract: | The article discusses how corporations become socially responsible. Companies don't become model citizens overnight. Nike's metamorphosis from the poster child for irresponsibility to a leader in progressive practices reveals the five stages of organizational growth. |
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