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Author:Zadek, S.
Title:The path to corporate responsibility
Journal:Harvard Business Review
2004 : DEC, VOL. 82:12, p. 125-132
Index terms:Executives
Leadership
Management
Skills
Labour
Productivity
Organizational learning
Corporate culture
Corporate responsibility
Social responsibility
Language:eng
Abstract:The article discusses how corporations become socially responsible. Companies don't become model citizens overnight. Nike's metamorphosis from the poster child for irresponsibility to a leader in progressive practices reveals the five stages of organizational growth.
SCIMA record nr: 256481
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