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| Author: | Tsai, S-p |
| Title: | Impact of personal orientation on luxury-brand purchase value |
| Journal: | International Journal of Market Research
2005 : VOL. 47:4, p. 429-454 |
| Index terms: | Brand loyalty Consumer behaviour Luxury goods Marketing models Purchasing |
| Language: | eng |
| Abstract: | This paper analyses the impact of personal orientation to luxury-brand purchase value by establishing a model defining the consequences of personal orientation towards luxury-brand consumption. The model, tested by information collected across the regions of Western Europe, Asia Pacific and North America, suggests that personal orientation in the international market may remarkably affect repurchase behaviour elicited for luxuries. |
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