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| Author: | White, R. |
| Title: | Market models and modelling |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 12-13 |
| Index terms: | communication marketing models models |
| Language: | eng |
| Abstract: | This article explores, how econometrics and other modelling techniques can aid communications planning and evaluation. |
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