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| Author: | Weaver, K. |
| Title: | Sausages and modelling advertising |
| Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 46-49 |
| Index terms: | advertising econometrics marketing models |
| Language: | eng |
| Abstract: | What makes advertising modelling projects successful? This paper provides some guidelines to help buyers and sellers plan and evaluate projects using econometrics. |
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