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Author:Saee, J.
Title:Intercultural awareness is the key to international business success
Journal:Global focus: the EFMD business magazine
2007 : VOL. 1:3, p. 56-59
Index terms:management education
skills
culture
international
success
Language:eng
Abstract:This article outlines why managers need to develop interactive skills for dealing with people from different cultures to be able to capitalize on growing international markets.
SCIMA record nr: 265429
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