search query: @indexterm GIFTS / total: 45
reference: 29 / 45
| Author: | Müller, S. Kesselmann, P. |
| Title: | Umweltfreundliche Verpackung für Geschenkartikel. Image-Gewinn mit Öko-Tüte. |
| Journal: | Absatzwirtschaft
1993 : JUL, p. 78-85 |
| Index terms: | MARKETING GIFTS PACKAGING INDUSTRY PRODUCT IMAGE CONSUMER BEHAVIOUR ENVIRONMENTAL PROTECTION |
| Language: | ger |
| Abstract: |
SCIMA