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| Author: | Xue, Yunjian |
| Title: | Green marketing: the sustainable development strategy of modern enterprises (original in Chinese) |
| Journal: | China Business and Market (c)
1998 : 1, p.28-32 |
| Index terms: | MARKETING COMPANIES BY GROWTH CHINA |
| Language: | chn |
| Abstract: | The strategy of sustainable development is a global development theme. How to realize the coordinated and unified operation of environment and market economy and socio-economic sustainable development has become an important task ahead of modern enterprises. Green marketing as an effective means of sustainable development, however, is the certain option of modern enterprises. To this end, enterprises must foster the concept of green marketing, develop green products, and strive for green symbol to make themselves green enterprises. |
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