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| Author: | Laing, A. |
| Title: | Marketing in the public sector : towards a typology of public services |
| Journal: | Marketing Theory
2003 : VOL 3:4, p. 427-445 |
| Index terms: | MARKETING MODELS PUBLIC SERVICES |
| Language: | eng |
| Abstract: | This article examines marketing in the public sector. The backdrop of this article is to view critical underlying charecteristics of public sector services and through articulating a classification, explore the application of particular conceptualizations of marketing to discrete categories of public services. |
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