search query: @indexterm GIFTS / total: 45
reference: 10 / 45
Author: | Danziger, P. |
Title: | The business of gifts |
Journal: | Admap
2004 : MAY, VOL. 39:5 (450), p. 43-46 |
Index terms: | consumer behaviour gifts shopping |
Language: | eng |
Abstract: | Gift shopping is the ultimate "emotional consumerism". The article describes, how year-around gift giving is fuelled by consumers' desire to connect, and how this should influence retailer and brad-owner strategies. |
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