search query: @indexterm Competitive strategy / total: 45
reference: 19 / 45
Author: | Camprubí, Raquel Guia, Jaume Comas, Jordi |
Title: | Destination networks and induced tourism image |
Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:2 p. 47-58 |
Index terms: | tourism tourist industry image competitive strategy knowledge management international relations |
Language: | eng |
Abstract: | In this paper a conceptual model of the process of creating a tourism destination image is developed. The writers emphasize the importance of the knowledge of tourism images when developing competitive marketing strategies for selected target markets. |
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