search query: @indexterm competitive strategy / total: 45
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| Author: | Wright, S. |
| Title: | Capitalising on intelligence: converting input to output to insight and competitive advantage |
| Journal: | Journal of Strategic Marketing
2010 : DEC, VOL 18:7, p. 517-521 |
| Index terms: | competition competitive strategy marketing strategy |
| Freeterms: | editorial competitive intelligence |
| Language: | eng |
| Abstract: | The editorial of the Journal of Strategic Marketing introduces the subjects discussed in the articles of the journal. The papers provide a wide insight and a significant contribution to the knowledge concerning the issues of competition, competitive behavior and related elements of marketing decision making. The theme of the issue is Competitive Intelligence analysis and strategy (CIAS) orientation. |
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