search query: @indexterm GIFTS / total: 45
reference: 41 / 45
Author: | Brockner, J. |
Title: | Organizational fundraising : further evidence on the effect of legitimizing small donations. |
Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 611-614 |
Index terms: | FUND-RAISING GIFTS |
Language: | eng |
Abstract: |
SCIMA