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| Author: | Blois, K. J. |
| Title: | The "lucky customer" or what is marketing's current role in Eastern Europe? |
| Journal: | Gestion 2000
1992 : APR, 2, p. 93-108 |
| Index terms: | MARKETING MANAGEMENT MARKETING THEORY MARKETING CONCEPT CUSTOMERS EUROPE, EAST |
| Language: | eng |
| Abstract: |
SCIMA