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| Author: | Guilloux, V. |
| Title: | 1993, 1994, 1995: les annees "demarketing" ? Etat des lieux et perspectives |
| Journal: | Gestion 2000
1995 : MAR-APR, VOL. 11:2, p. 43-74 |
| Index terms: | MARKET CONDITIONS MARKETING RESEARCH MARKETING MODELS FRANCE |
| Language: | fre |
| Abstract: |
SCIMA