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| Author: | Aliouat, B. |
| Title: | L'evaluation de la depreciation de la marque |
| Journal: | Gestion 2000
1995 : JUL-AUG, VOL. 11:4, p. 13-36 |
| Index terms: | PORTFOLIO MANAGEMENT BRAND VALUATION BRANDS |
| Language: | fre |
| Abstract: |
SCIMA