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| Author: | Behaeghel, J. |
| Title: | L'emballage vehicule international de la marque |
| Journal: | Gestion 2000
1995 : JAN-FEB, VOL. 11:1, p. 27-46 |
| Index terms: | BRAND NAMES BRAND VALUATION CORPORATE IMAGE MARKETING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA