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| Author: | Trinquecoste, J. F. |
| Title: | Theorie du marketing et ethique |
| Journal: | Gestion 2000
1996 : MAR-APR, VOL. 12:2, p. 11-26 |
| Index terms: | MARKETING THEORY MARKETING RESEARCH BUSINESS ETHICS |
| Language: | fre |
| Abstract: |
SCIMA