search query: @journal_id 576 / total: 450
reference: 9 / 450
Author: | Cracco, Francis Lugtmeijer, C. |
Title: | Product and packing materials source reduction goal setting. An environmental management tool at Procter and Gamble |
Journal: | Gestion 2000
1996 : JUL, VOL 12:4, p.55-68 |
Index terms: | INDUSTRIAL MARKETING PRODUCT POLICY LAUNDRY INDUSTRY MARKETING MANAGEMENT MARKETING COSTS |
Language: | eng |
Abstract: |
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