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| Author: | Tribus, M. |
| Title: | Changing the corporate culture - a roadmap for the change agent. |
| Journal: | Human Systems Management
1989 : VOL. 8:1, p. 11-22 |
| Index terms: | CORPORATE CULTURE CHANGE |
| Language: | eng |
| Abstract: | The role of change agents bringing about the conditions necessary for a change in overall corporate culture is studied. It is emphasized that the best time to make a change is at a time of deep distress. The change agent must be able to recognize and define a process (not just the "end state" or "product"). He must be able to understand how to improve a process and develop an ability to communicate the essence of a process. Finally, he must understand the problems of people who must work in a process. Arguments are provided that the most desirable way to describe the best means of doing things can only be determined by those who must follow the practices and procedures. A number of practical tools, charts and other devices are offered for the use of a change agent. |
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