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| Author: | Kostecki, M. M. |
| Title: | Marketing strategies and voluntary export restraints |
| Journal: | Journal of World Trade Law
1991 : AUG, VOL. 25:4, p. 87-100 |
| Index terms: | MARKETING STRATEGY EXPORTS RESTRICTIVE PRACTICES TRADE BARRIERS INTERNATIONAL TRADE MARKET SHARE |
| Language: | eng |
| Abstract: | Mechanics of Voluntary Export Restraints /VER/ are illustrated by three examples, pricing and distribution strategies are highlighted. VER's aims may be: managing surrender, keeping foreign suppliers marginal, and sharing domestic market with foreigners. Business involvement in VERs and industry-government co-operation is discussed. VERs move business antagonists closer to co-operative partnership; the way how this is accomplished is described. Strategies of challengers of an export market may follow a number of strategies designed to gain market share: head-on strategy, back door strategy, and the guppy strategy is described. VERs are concentrated in relatively few sectors. |
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