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Author:Aulakh, P. S.
Kotabe, M.
Teegen, H.
Title:Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico
Journal:Academy of Management Journal
2000 : JUN, VOL.43:3, p. 342-361
Index terms:Development economics
Industrial development
International trade
Exports
Economic performance
Industrial performance
Brazil
Chile
Mexico
Language:eng
Abstract:The purpose of this study was to provide a framework for examining the export strategies of firms from emerging economies and their performance in foreign markets. Hypotheses were tested on a sample of firm from Brazil, Chile, and Mexico. Findings suggest that cost-based strategies enhance export performance in developed country markets and differentiation strategies enhance performance in other developing countries.
SCIMA record nr: 213962
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