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Author:Currah, A.
Title:Managing creativity: the tensions between commodities and gifts in a digital networked environment
Journal:Economy and Society
2007 : AUG, VOL. 36:3 p. 467-494
Index terms:economics
creativity
digital technology
internet
leisure industry
copyright
Freeterms:media
entertainment
gift economies
Language:eng
Abstract:This paper analyses the management of creativity in a digital networked economic and social environment paying particular attention to media and entertainment. The author aims to highlight the potential for a balance between control and freedom in the networked environment and to develop a clearer theoretical and empirical specification of internet gift economies (hereafter as IGE). The results underline the changing social and technological conditions of creativity and identify a set of possible routes towards more balanced peer-based models, in which the power of IGE and the current reproduction of industrialized creativity are brought together.
SCIMA record nr: 267605
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