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| Author: | Schneider, D. J. G. |
| Title: | Zum Stand des Investitionsgütermarketing in der Literatur. |
| Journal: | Betriebswirtschaft
1993 : VOL. 53:4, p. 545-555 |
| Index terms: | INVESTMENTS INDUSTRIAL MARKETING CAPITAL INVESTMENT INVESTMENT APPRAISAL MARKETING STRATEGY MARKETING LITERATURE |
| Language: | ger |
| Abstract: |
SCIMA