search query: @indexterm marketing literature / total: 46
reference: 40 / 46
| Author: | Rao, V. R. |
| Title: | Books on quantitative methods for consumer research. |
| Journal: | Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210 |
| Index terms: | BIBLIOGRAPHY CONSUMER BEHAVIOUR MARKETING LITERATURE QUANTITATIVE TECHNIQUES |
| Language: | eng |
| Abstract: |
SCIMA