search query: @indexterm DIRECT MAIL / total: 46
reference: 7 / 46
| Author: | Braun, J. Calmard, P. |
| Title: | Measuring audience for unaddressed printed matter |
| Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 222-229 |
| Index terms: | DIRECT MAIL ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA