search query: @indexterm DIRECT MAIL / total: 46
reference: 7 / 46
Author: | Braun, J. Calmard, P. |
Title: | Measuring audience for unaddressed printed matter |
Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 222-229 |
Index terms: | DIRECT MAIL ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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