search query: @indexterm marketing literature / total: 46
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| Author: | Jacoby, J. |
| Title: | Consumer research: a state of the art review. |
| Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.87-96 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
SCIMA