search query: @indexterm marketing literature / total: 46
reference: 44 / 46
| Author: | Gross, W. |
| Title: | Research and other applications of the marketing abstracts. |
| Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.32-37 |
| Index terms: | MARKETING INFORMATION MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
SCIMA