search query: @author Smith, G. / total: 46
reference: 9 / 46
| Author: | Smith, G. Hirst, A. |
| Title: | Strategic political segmentation: a new approach for a new era of political marketing |
| Journal: | European Journal of Marketing
2001 : VOL. 35:9-10, p. 1058-1073 |
| Index terms: | MARKETING MARKET SEGMENTATION POLITICS STRATEGY UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article begins by analysing developments in political segmentation over the last decade. Using an appropriate database and statistical approach, segments of the British electorate are identified. Conservative and Liberal Democrat segments are then analysed and issues affecting their likely electoral performance discussed. |
SCIMA