search query: @indexterm marketing literature / total: 46
reference: 13 / 46
| Author: | Tähtinen, Jaana Halinen, Aino |
| Title: | Research on ending exchange relationships: a categorization, assessment and outlook |
| Journal: | Marketing Theory
2002 : JUN, VOL. 2:2, p. 165-188 |
| Index terms: | Marketing theory Marketing literature |
| Freeterms: | Dissolution Exchange relationships Relationship ending Termination |
| Language: | eng |
| Abstract: | The authors review and assesse previous research concerning the ending of exchange relationships. They examine five major issues: the focus of research, its disciplinary background, terminology used, methodological approach and key findings. |
SCIMA