search query: @indexterm Shopping centres / total: 46
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| Author: | Chebat, J-C. Michon, R. |
| Title: | Impact of ambient odors on mall shoppers' emotions, cognition, and spending: a test of competitive causal theories |
| Journal: | Journal of Business Research
2003 : JUL, VOL. 56:7, p. 529-539 |
| Index terms: | Cognition Consumer behaviour Emotions Shopping centres |
| Language: | eng |
| Abstract: | The effect of ambient scents were tested in a shopping mall environment. Two competing models were used. The first model has its roots in the environmental psychology research stream by Mehrabian and Russel (1974) and Donovan and Rossiter (1982) where atmospheric cues generate pleasure and arousal, and, in turn, an approach/avoidance behaviour. The second model is based on Lazarus' (1991) cognitive theory of emotions. Using structural equation modeling it is concluded that the cognitive theory of emotions better explains the effect of ambient scent. |
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