search query: @indexterm marketing literature / total: 46
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| Author: | Santos, C. A. |
| Title: | Framing Portugal: representational dynamics |
| Journal: | Annals of Tourism Research
2004 : JAN, VOL. 31:1, p. 122-138 |
| Index terms: | Travel Tourism Marketing literature Consumer behaviour Portugal USA |
| Language: | eng |
| Abstract: | The author ties to identify the frames used in the selected American newspapers - New York Times, Washington Post, Los Angeles Times, and USA Today - travel sections coverage of tourism in Portugal. Findings suggest two types of frames: traditional and contemporary. |
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