search query: @indexterm marketing literature / total: 46
reference: 6 / 46
| Author: | Nakata, C. Pokay, Y.H. |
| Title: | Cultural studies in the global marketing literature: current state and future directions |
| Journal: | Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 111-130 |
| Index terms: | Culture Marketing literature Future studies |
| Language: | eng |
| Abstract: | Based on the assessment of the current state of cultural studies, the paper suggests ways in which researchers can conduct future cultural studies, ensuring knowledge advancement over time. |
SCIMA