search query: @indexterm marketing literature / total: 46
reference: 35 / 46
Author: | Cavusgil, S. T. Godiwalla, Y. M. |
Title: | Decision-making for international marketing : a comparative review. |
Journal: | Management Decision
1982 : VOL. 20:4, p. 47-54 |
Index terms: | DECISION MAKING INTERNATIONAL MARKETING RESEARCH MARKETING LITERATURE |
Language: | eng |
Abstract: |
SCIMA