search query: @indexterm PRESSURE GROUPS / total: 46
reference: 4 / 46
| Author: | Jaques, T. |
| Title: | Activist rules and the convergence with issue management |
| Journal: | Journal of communication management
2006 : VOL.10:4, p. 407-420 |
| Index terms: | communication pressure groups |
| Freeterms: | activism |
| Language: | eng |
| Abstract: | The article characterizes commonalities between activists and corporate communicators, who often are considered as natural antagonists within the context of managing public and community issues. The set of rules, by Alinksy, on both sides of the debate are presented in the paper. |
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