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| Author: | Okello, M.M. Manka, S.G. D'Amour, D.E. |
| Title: | The relative importance of large mammal species for tourism in Amboseli National Park, Kenya |
| Journal: | Tourism Management
2008 : AUG, VOL. 29:4, p. 751-760 |
| Index terms: | tourism kenya marketing |
| Freeterms: | animals interests |
| Language: | eng |
| Abstract: | Kenya's marketing for tourism mostly revolves around "the big five" charismatic large mammals. However, it is not known if these are in fact the species tourists seek and prefer to see. This article examines the large mammal interests of tourists in Amboseli National Park. The investigation of tourist interests was executed by tracking tourist vehicles and observing for which animals they stopped, the duration of each stop and which animals were ignored. There were five different criteria developed for assessing the relative importance of large mammals. The results revealed that tourists were interested particularly in the big cats and other unique large mammals, but interest was not confined to these species. This article makes a proposition that marketing for Amboseli should focus on the large mammals that tourists prefer. |
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