search query: @indexterm marketing literature / total: 46
reference: 33 / 46
| Author: | Frazier, G. L. |
| Title: | Interorganizational exchange behavior in marketing channels : a broadened perspective. |
| Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 68-78 |
| Index terms: | MARKETING CHANNELS MARKETING RESEARCH MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
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