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Author: | Soldow, G. F. Thomas, G. P. |
Title: | Relational communication : form versus content in the sales interaction. |
Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 84-93 |
Index terms: | COMMUNICATION SELLING BEHAVIOURAL SCIENCE SALESMEN MARKETING LITERATURE |
Language: | eng |
Abstract: |
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