search query: @indexterm marketing literature / total: 46
reference: 30 / 46
Author: | Loken, B. |
Title: | The use of 0-10 scales in telephone surveys. |
Journal: | Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 353-362 |
Index terms: | MARKET RESEARCH TELEPHONE EQUIPMENT INDUSTRY SURVEYS SCALING MARKETING LITERATURE |
Language: | eng |
Abstract: |
SCIMA