search query: @indexterm marketing literature / total: 46
reference: 26 / 46
Author: | Turnbull, P. W. |
Title: | A review of portfolio planning models for industrial marketing and purchasing management. |
Journal: | European Journal of Marketing
1990 : VOL. 24:3, p. 7-22 |
Index terms: | INDUSTRIAL MARKETING STRATEGIC PLANNING PORTFOLIO MANAGEMENT MARKETING LITERATURE |
Language: | eng |
Abstract: |
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