search query: @indexterm marketing literature / total: 46
reference: 26 / 46
| Author: | Turnbull, P. W. |
| Title: | A review of portfolio planning models for industrial marketing and purchasing management. |
| Journal: | European Journal of Marketing
1990 : VOL. 24:3, p. 7-22 |
| Index terms: | INDUSTRIAL MARKETING STRATEGIC PLANNING PORTFOLIO MANAGEMENT MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
SCIMA