search query: @indexterm marketing literature / total: 46
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| Author: | Goldman, A. |
| Title: | Publishing activity in marketing as an indicator of its structure and disciplinary boundaries. |
| Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 485-494 |
| Index terms: | MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
SCIMA