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| Author: | Sykes, W. |
| Title: | Validity and reliability in qualitative market research: a review of the literature. |
| Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p.289-328 |
| Index terms: | MARKET RESEARCH RELIABILITY MARKETING LITERATURE REVIEW |
| Language: | eng |
| Abstract: |
SCIMA