search query: @indexterm top management / total: 465
reference: 234 / 465
Author: | Pels, J. |
Title: | Identification and management of key clients |
Journal: | European Journal of Marketing
1992 : VOL. 26:5, p. 5-21 |
Index terms: | MARKETING PORTFOLIO MANAGEMENT TOP MANAGEMENT RESEARCH CASE STUDIES |
Language: | eng |
Abstract: |
SCIMA