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| Author: | Kashyap, D. |
| Title: | Marketing myopia revisited A view through the 'coloured' looking glass of a client |
| Journal: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 197-201 |
| Index terms: | MARKETING TOP MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA