search query: @indexterm top management / total: 465
reference: 171 / 465
Author: | Kashyap, D. |
Title: | Marketing myopia revisited A view through the 'coloured' looking glass of a client |
Journal: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 197-201 |
Index terms: | MARKETING TOP MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA