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| Author: | Boyer, F. Bourrut-Lacouture, A. |
| Title: | Qualite et PMI. La certification d'entreprise ISO 9000: la mise en oeuvre industrielle d'un processus de satisfaction des clients. |
| Journal: | Revue Francaise du Marketing
1993 : OCT-DEC, 144-145, p. 165-168 |
| Index terms: | CONSUMER SATISFACTION QUALITY STANDARDS MEDIUM-SIZED BUSINESSES |
| Language: | fre |
| Abstract: |
SCIMA